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Innovation means different things to different people.


Innovation can be incremental or break-through--it can be a new product, process, strategy or business model. Innovation is most impactful when it is strategic and performs as an integral part of a business plan.

Taylor & Chu can guide your business through a well-targeted innovation plan. While innovative ideas can seem serendipitous, most innovations are grounded in a keen understanding the user, the market, and the business sector. Break-through innovations are rooted in uncovering unmet needs. Our research methodologies enable us to develop a deep understanding of the end-user and the market, and then we apply these insights for effective solutions. We can also help your business develop an innovation road map for continued success.

Innovation Road Map

Innovative Product, Process and Business Solutions

Competitive Landscape Analysis

User-perceived Brand Attributes

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