Innovation means different things to different people.

 

Innovation can be incremental or break-through--it can be a new product, process, strategy or business model. Innovation is most impactful when it is strategic and performs as an integral part of a business plan.

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Taylor & Chu can guide your business through a well-targeted innovation plan. While innovative ideas can seem serendipitous, most innovations are grounded in a keen understanding the user, the market, and the business sector. Break-through innovations are rooted in uncovering unmet needs. Our research methodologies enable us to develop a deep understanding of the end-user and the market, and then we apply these insights for effective solutions. We can also help your business develop an innovation road map for continued success.

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Innovation Road Map

Innovative Product, Process and Business Solutions

Competitive Landscape Analysis

User-perceived Brand Attributes